Fundraising is the process of getting funds from individuals or charitable organizations to contribute toward a social cause or problem. It helps combat social issues and encourages others to do their part in society as well, to work toward the common good. It’s a great way to work collectively toward creating a better and more compassionate society.
America is known to be one of the most philanthropic countries in the world and is well-known for its dominant market for fundraising. There are numerous fundraising campaigns across the country and individual donor contribution is the greatest. In 2016 it was found that they made up for 72 percent of charitable donations in the country.
So how can you expand your fundraising network? Here are a few tips!
Mobilize your donors
One way in which you can effectively expand your fundraising network is to recognize your donors.
Everybody loves a little appreciation. When your donors feel they’re recognized for their philanthropic efforts, it’ll encourage them and others to donate more to your campaign. You can do this by simply including their names on your website, print their names in annual reports, or engage in grassroots fundraising. This type of fundraising comprises of donors advocating for your campaign on your behalf, and it’s a great way to make them feel included! You can start with as few as 10 to 15 supporters.
Use more channels to reach your donors
Advertisement through digital platforms will reap great benefits—but so will the traditional methods of advertisement. Don’t underestimate the importance of flyers, direct mail, or print advertising.
It’s important for you to reach a large target audience to expand your network, and you must aim to meet the preferences of different types of donors. A young donor, for example, would probably like to get addressed through social media, whereas an older donor might prefer being communicated to via direct mail.
Make sure you’re transparent
The supporters of your cause like to know that their charitable donations are genuinely supporting your cause. Make it a point to update them about the outcomes of their donations through project reports, update emails, and newsletters. Thank you notes go a long way as well to help build a long-lasting relationship with your donors and increasing their participation in your campaign.
If you’re looking for a reliable fundraising company, head over to JavaJavaMoola! We are experienced fundraisers based in Colorado, and aim to meet your fundraising needs by simply selling coffee! Get in touch with us to find out more about our fundraising process. Call at 800-851-9015 to learn more!