The Importance Of The Visual Appeal Of Your Cup

First impressions are everything and presentation matters. This is particularly important when it comes to food. You’ve probably been attracted to that scrumptious cake in the bakery loaded with toppings, or that warm pasta printed on the menu card. 

We want to eat what looks good because subconsciously we feel that if something looks good, it’ll surely taste so too! When it comes to your cup of coffee, the visual appeal is equally as important. You might love drinking that black coffee, but surely you can’t deny the temptations of a beautifully decorated coffee cup! 

So how does the visual appeal of your cup matter? 

The beauty of the cup 

Barista art is on the rise in the US, with so many different colors and styles being used for coffee. Your coffee isn’t the generic kind anymore and some even go as far as to decorate it with glitter. After all, coffee is not just a drink; it’s an experience that should be appreciated as a whole! 

We’ve all mostly experienced times where we’ve contemplated on returning an item that didn’t look visually appealing. Similarly, when customers see their coffee decorated artistically, they’re inclined to have a taste of it. This is because our hedonic and sensory perception of it is influenced by the expectations that we have created about the coffee due to the visual cues. 

The size of your cup 

 The size of your cup forms an important part of its visual appeal as a whole. In the past, researchers have had contestants taste coffee in different sized mugs while taking aspects like the aroma, bitterness, sweetness, and intensity into consideration. It was concluded that the taste of the coffee was stronger when it was drunk from shorter, narrower cups. It was also more bitter and aromatic. This further testifies to the importance of the physical appearance of your coffee cup! 

 The color of your cup 

Research conducted by Van Doorn tested 18 participants to determine how much the color of a coffee cup affected their taste and perception of it. 

They were given a blue mug, a clear mug, and a white one. The participants were all drinking the same kind of coffee, but he wanted to determine if the color seemed to change its taste. It was found that the white mug intensified the coffee’s taste the most for them, as it made the coffee’s colors stand out. 

JavaJavaMoola is a fundraising company based in Colorado and we offer unique varieties of coffee to further your fundraising campaigns! Find out more about our fundraising process by calling us at 800-851-9015. 

Coffee vs. Tea—Which Do The Americans Prefer?

Americans love their coffee. Whether it’s that refreshing morning cup or a re-energizing one in the evening, millions of us drink it every day, making it a major staple in our diets.

In 2016, more than half of the American population— roughly 150 million people—aged 18 or over consumed coffee daily. The types of coffee Americans prefer may vary, but as a whole, it is found that we prefer coffee over tea. Nothing beats the aroma and taste of a good cup of coffee for us—not even tea.

But why is this so? What makes the average American prefer this drink over all others?

A short history

In 1773, during the time the United States was a British Colony, some protesters tossed a shipment of British Tea overboard to show their opposition to the tax law at the time. This event became known as The Boston Tea Party.

The US president of the time, John Adams, then started to renounce tea and regarded it as the “traitor’s drink.” From then on, the people united and decided to drink coffee in their homes and gradually, people started to link coffee with the Revolution. The boycott of tea lasted until the end of the Revolutionary War in 1783, and by then most people had already begin to develop a taste for coffee.

Coffee has a dynamic nature

Coffee is a dynamic drink that encompasses a wide array of flavors and aromas. You can choose from the Classic Americano to a more flavorsome choice and you never really run out of choices. Most coffee shops have a wide variety of different types of coffees, and you’re free to choose what your taste buds love the best! Coffee can also be decorated in a number of beautiful ways, unlike tea, and barista art has gained increasing popularity over the years.

It’s more energizing 

They say that three cups of tea makes for one cup of coffee. Coffee is strong; it immediately lifts your spirits and gets you on your toes. This can be another factor behind millions opting for this drink over tea. 

It’s great for your health!

Coffee has been believed to increase our lifespan as it helps in reducing the risk of blood pressure, cancer, and heart problems. It also helps in delaying the onset of Alzheimer’s and diabetes. 

In conclusion, we can say that perhaps the reasons Americans prefer coffee over tea extend to its history as well. Sure, it has numerous benefits, but the history and tradition of the drink have made us fond of it as well and influenced our choice of drink. 

JavaJavaMoola is a coffee fundraising company based in Colorado. We aim to meet our clients’ fundraising needs by selling a unique variety of coffee! To find out more about our fundraising process, call at 800-851-9015.

How Important is the Size of the Coffee Mug for the Flavor of the Brew?

A coffee-lover always makes sure their coffee is made just right for their taste. A little more bitter or sweeter than their liking can become a complete turnoff. But did you know that putting effort into making the perfect cup of coffee still doesn’t provide the best experience unless you’re using the right cup for it? 

Yes, you heard us right; the cup matters! 

In our blog today, we’re going to tell you what kind of cup goes with each kind of coffee. So without further ado, let us begin:

Factors to Consider

The size of the cup should fit the drink you’re going to have. In a study conducted by Metro, the participants concluded that the taste of the coffee intensified in small and narrow mugs. Think about it—an espresso is pretty strong and it’s always served in rather small, narrow cups. Now you know why.

Another thing to consider is the material of the mug—it should be thick enough to keep the drink warm and fit for holding hot drinks. Nobody wants to burn themselves when all they wanted was a nice, hot, cup of coffee. 

Right Cup for the Right Drink!

Drip Coffee

Particulars for drip coffee are fairly simple—a mug that’s good enough to keep your coffee hot. What you need to know is that the size of the mug should match the quantity of the coffee. This way you can fill the mug to the top and keep your drink from cooling too fast. 

Latte

Among the most common coffee types, lattes are to be served in large mugs—a large cup for a large drink. The drink is to fill the entire cup with the thick milk foam topping it, and keep the drink from spilling. 

Cappuccino

The perfect shape for a cappuccino is a small, bottom-up, pear-shaped cup. The cup’s small diameter allows the espresso to flow in smoothly, without creating any bubbles. The drink comprises of 5–6 oz of liquid with 1/3 parts each of espresso, hot milk and foamed milk, and should fill the cup to the top. 

Espresso 

Like cappuccino, espresso tastes best when it’s served in small and narrow cups. This prevents the coffee from becoming cold too soon. The ideal size of an espresso’s cup is 2–3 oz and is egg-shaped (or oval). The shape keeps the espresso from bubbling as it trickles down into the cup; and unlike cappuccino, the coffee shouldn’t reach the top of the cup. 

Turkish Coffee

Turkish coffee is a representation of the rich culture of Turkish art showcased on a coffee-cup that’s called finjan, and is 1.7 oz in size. Having Turkish coffee in a traditional finjan makes you feel like you’re in a café in Istanbul. To maintain the authenticity of the presentation accompany the cup with a matching saucer, and don’t fill the cup to the brim. If you don’t have a finjan, then an espresso cup would do too.

As a coffee lover, you’d always want to enhance the flavor and make it better in every way you can. Keeping in mind the kind of cup that goes with a particular coffee can contribute to making the experience even better!

Coffee with a Purpose!

Imagine if your love for coffee can help serve a purpose too. JavaJavaMoola in Colorado is a fundraising company that caters to your fundraising needs through coffee! If this excites you, then take a look at our fundraising process and the different types of coffee we offer on our website. 

Coffee consumption in the US- Statistics and Facts

It is no secret that we Americans love our coffee. Whether it’s a refreshing morning cup, or that late night post-dinner cappuccino, it’s a staple in the diet of millions in the country. It has been reported that Americans consume the most coffee globally, just behind Finland, with an intake of two cups of coffee daily. They also spend a third of their income on coffee than they do in investing!  

So let us dive deeper into the coffee culture in the US: 

General statistics:

In the marketing year of 2016/2017, it was found that the amount of coffee consumed in the US was about 25.02 million 60-kilogram bags—that’s a lot!  Furthermore, in an online survey carried out by the National Coffee Association (NCA) from January 9 to January 23, 2018, participants were asked what kind of drinks they consumed in the past day. Respondents between 60 years and older consumed about 72 percent of coffee. Furthermore, the hot drinks’ market in the US was worth 17.78 billion US dollars in 2016.

Some trends

A report by the National Coffee Association (NCA) published in Forbes concluded that 59 percent of coffee consumed in the US is formerly called ‘’gourmet’’. This was the first time in this report’s long 67-year history that more than fifty percent of daily coffee consumption fell into this gourmet category. 

People aged 65 and older mostly had their coffee at home, while people under 35 drank their coffee on the go. 

Fun facts

24 minutes per day were found to be spent making and drinking coffee in the United States. Moreover, 190 days were wasted to coffee during a working lifetime, that’s about $400 per worker. 

The average worker was found to drink around 20 cups of coffee a week, 1,040 a year, and those within the age range of 18–64 were found to have drunk 47,840 cups during a lifetime! There are so many different types of coffees as well, but the top three customers prefer the café americano, café latte, and of course, the hearty cappuccino. 

Fancy a coffee now? JavaJavaMoola is a coffee fundraising company based in Colorado. Their basic objective is to meet the fundraising needs of organizations through selling coffee. They offer a variety of unique and exotic coffees and other beverages. 

The Perfect Pairing: Which Foods Go Best With Coffee

Making a stop at the local Starbucks for our morning fix, on our way to work is something all of us do. But what many of us don’t know is we can take our morning coffee experience to the next level by combining it with certain foods. Here are a few of them:

Dry fruit 

Dry fruits are an extremely healthy to have with your coffee, and can be eaten at any time of the day as a healthy snack, or after a meal. They are full of proteins, vitamins and dietary fibres. Some of the dry fruits you could have are almonds, walnuts, dried apricots, and dates (these are extremely popular in Middle Eastern countries).   

Sandwiches

Sandwiches are extremely versatile foods that are eaten as meals and as snacks, both. You might catch yourself ordering one for lunch at a restaurant, or enjoying a light grilled cheese one in the evening. Some types of sandwiches that complement coffee are ham and cheese, vegetable, deli, and roasted chicken. Bon appétit! 

Donuts

Coffee with donuts is a combination that can never go wrong. The sweet array of flavours it leaves in your mouth is certainly satisfying. Be it the generic sugary glazed donut, a cream filled one, or the chocolate one-it’s bound to be the perfect addition to your morning or evening coffee. 

Scones

Who said they were just made for tea? They can be ideal with your coffee as well. Light and airy, they can be enjoyed with thick jam, or even eaten on their own. Fruit scones are a tasty option as well. This combination would be great to have for breakfast.

Eggs

Ever had a long day and ended up fixing a quick omelette for dinner? Eggs can be cooked in many forms some of which include the classic fried egg, scrambled eggs, and boiled eggs. They can be eaten at all times, and are best to have with a cup of warm coffee.    

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JavaJavaMoola is a coffee fundraising company based in Colorado. We offer fundraising opportunities for companies, and we do that by helping them sell coffee. We also offer a variety of exotic coffee’s that would be perfect with your meals or snacks! You can check them out on our website.